Field Note · Conversation
Operators x Meta Summit
Guest, Operators Podcast (June 2025). Represented Meta from the Performance Summit in San Jose.
Yoni speaks with Sean Frank (CEO of Ridge), Jason Panzer (President of HexClad Cookware), and Matthew Bertulli (serial entrepreneur and co-founder of Lomi and Pela Case) about how brands can get more out of advertising on Meta.
The conversation covers how to think about ad performance, why incrementality matters, how AI is changing creative and customer engagement, and what small businesses can do to use Meta’s tools more effectively. They also discuss how the role of media buyers is evolving as advertising becomes more automated.